CIMPA 2019 CONFERENCE


When SEPT. 19 & 20, 2019 Workshops & Full-Day Conference Where Kimpton Seafire Resort + Spa Grand Cayman

What to expect

The Cayman Islands Marketing Professionals Association's 6th annual conference is back, and this year we’re getting personal! Did you ever make your own summer mix tape? Or have a personal collection of baseball cards or comic books? Perhaps you branded all your textbooks in fruit scented felt tip markers?

Inspired by the era of the Diet Coke Break, Ring Pops and Guess Who!, this year’s conference will explore the theme "Made to Measure: Crafting Experiences, Shaping Identities and Personalisation." In 2019 personalised marketing is one of the most effective marketing methods that businesses are using to promote themselves online, and it can drive real interest, conversion and revenue.

Join us for a two-day agenda of insightful workshops and presentations by international industry experts as we take a deep-dive into new data-powered marketing strategies and how to use personalisation to create a real identity that consumers can trust.

The full speaker line-up and agenda will be released late summer.

Get your ticket!

Schedule

A World Without Borders

Checha Agost Carreño | CEO & CCO | Ogilvy Mexico & Miami

An inside look at one of the most controversial/awarded campaigns in the history of Ogilvy. How we convinced a client to go against the most polarizing President the US has seen to date. A completely data driven idea, that had personalization at its core.
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Turning Passion Into Purpose

Indie Lee | Founder & CEO | Indie Lee

Join Indie Lee to explore her remarkable journey from CPA to entrepreneur after a life changing experience. Discover how to create, market and scale a mission driven business.
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Kunal Gupta | Founder & CEO | Polar

Kunal is the Founder & CEO of Polar, a technology platform provider whose mission is to enable a business model for the trusted web. He leads teams in New York, London, Sydney and Toronto focused on transforming the media publishing industry with technology. He started the business ten years ago and is recognized as a visionary on the future of the digital media industry. Kunal also teaches meditation and yoga, and writes regularly on the topics of leadership, mindfulness and technology culture on his blog at findfocus.today.
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Shobha Sairam | Vice President, Chief Strategy Officer | The community

VP, and Chief Strategy Officer, at The community, throughout her career, Shobha has led strategy for some of the world’s most recognized brands including Coca-Cola, LVMH, Cadbury’s Sour Patch Kids, Heineken, Kellogg’s and Kraft. Prior to The&Partnership, Shobha consulted on global PepsiCo and Ann Taylor projects at accelerator agency, Bullish, Inc. She also served as EVP, Director of Planning at Deutsch, where she oversaw the strategy team and ran global business on brands like Jagermeister and Acuvue. Shobha has held positions at Leo Burnett Chicago & London, Vigilante NYC and Mother New York, where she led strategy on JCPenney, Johnson & Johnson and Kraft brands, while also involving herself in other aspects of the business, including Account Management, and Production.

Robert Hershfield | Vice President, Executive Creative Director | The community |

Vice President, and executive creative director, at The community, Hershfield was previously partner/chief creative officer at SS+K. He has also held positions at Mother, Ogilvy & Mather, and Wieden+Kennedy. His experience includes leading creative efforts for President Obama’s 2012 campaign, HBO Go’s “Awkward Family Moments,” E*TRADE, Delta, Comcast, and more. His work has been honored by TED, the One Show, the Cannes Lions International Festival of Creativity and D&AD, among many others.

What we can learn from The Rock (and The Coca-Cola Company) about optimizing content through personalization?

Alex Ames | Director of Content & Creative Excellence | The Coca-Cola Company

In the modern, cluttered media landscape, what are some lessons we learn from The Rock (and Coca-Cola) about creating content to give you your best shot to create content that spreads beyond a paid media buy?
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The Perils and Rewards of Nation Branding

Jeff Swystun | Agency Lead | Swystun Communications

Just how do you brand a country? Whether it be for economic development, trade or tourism, this is no easy task. Public opinion, committees, media and other forces often end up watering down the best solution. In this talk, Jeff will lead us around the landmines of nation branding and establish how best to differentiate a jurisdiction.
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The future of the connected brand

Morgan MacLeod | Co-Owner & Marketing Strategist | Cubicle Fugitive

With rapidly changing technologies and the market’s demand for more personalized and relevant client experiences, firms need to implement strategic changes to the way they market and deliver services to meet ever-evolving client expectations. Through a deeper understanding of your market, rethinking your firm's brand positioning, and implementing tools that will allow you to deliver the right information to the right visitor at the right time, deepening your level of client engagement.
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Mike Ridley | Global Director of Business Development | The community

Join Mike Ridley, Head of Growth and Partnerships, at The community. In his role, Mike is responsible for overseeing all new business, marketing, and PR efforts for the agency. Since joining 5 years ago, the agency has grown from 74 people with offices in Buenos Aires and Miami to 250 people with offices in Buenos Aires, London, Miami, New York and San Francisco. During his tenure, the agency has won clients such as BW, Samsung, Mondelez, P&G, among others and the agency has been names as a top ten ad-agency by AdAge 4 times in the past 5 years.

A World Without Borders

Tanya De Poli | General Manager | Ogilvy Miami

An inside look at one of the most controversial/awarded campaigns in the history of Ogilvy. How we convinced a client to go against the most polarizing President the US has seen to date. A completely data driven idea, that had personalization at its core.
Read more

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