The Cayman Islands Marketing Professionals Association's 6th annual conference is back, and this year we’re getting personal! Did you ever make your own summer mix tape? Or have a personal collection of baseball cards or comic books? Perhaps you branded all your textbooks in fruit scented felt tip markers?
Inspired by the era of the Diet Coke Break, Ring Pops and Guess Who!, this year’s conference will explore the theme "Made to Measure: Crafting Experiences, Shaping Identities and Personalisation." In 2019 personalised marketing is one of the most effective marketing methods that businesses are using to promote themselves online, and it can drive real interest, conversion and revenue.
Join us for a two-day agenda of insightful workshops and presentations by international industry experts as we take a deep-dive into new data-powered marketing strategies and how to use personalisation to create a real identity that consumers can trust.
The full speaker line-up and agenda will be released late summer.